Warranty Statistics
View per-warranty performance metrics and sales data
Warranty Statistics
Dashboard → Warranties → Statistics
Warranty Statistics give you a per-plan breakdown of performance. Compare individual warranty plans to see which drive the most revenue and which carry the highest claim risk.
Where to find stats
- Warranty list page — summary columns for each plan
- Warranty detail page — full performance breakdown with KPI cards, policy list, claims history, eligibility rules, and pricing tiers
Key metrics per plan
| Metric | Description |
|---|---|
| Take Rate | (Warranties Sold / Eligible Orders) x 100 |
| Claim Rate | (Claims Filed / Warranties Sold) x 100 |
| Revenue | Sum of all policy sale prices |
| Claims Cost | Sum of all approved claim payouts |
| Net Profit | Revenue minus Claims Cost |
| Policies Sold | Count of active + expired policies |
| Active Policies | Policies with status “active” |
Understanding take rate
Take rate tells you how often customers add warranty coverage when given the opportunity. Typical benchmarks by category:
| Category | Typical Take Rate |
|---|---|
| Electronics | 15-30% |
| Furniture | 8-15% |
| Apparel | 3-8% |
| Sporting goods | 5-12% |
| Jewelry | 20-35% |
Note Take rates below 5% often indicate the warranty widget is not visible enough on the product page, or pricing is too high relative to the product price.
Understanding claim rate
A healthy warranty program typically sees claim rates between 2% and 10%.
- Below 2% — coverage may be too restrictive, or customers may not know how to file claims.
- 2% to 10% — healthy range; pricing should comfortably cover these claims.
- Above 10% — investigate whether coverage terms are too broad or a product has quality issues.
Extended vs. OEM warranty stats
| Aspect | Extended Warranty | OEM Warranty |
|---|---|---|
| Take rate | Tracked | Not applicable (auto-included) |
| Revenue | Tracked | Not applicable (no charge) |
| Claim rate | Tracked | Tracked |
| Claims cost | Tracked | Tracked |
| Net profit | Revenue - Claims Cost | Always negative (cost only) |
Improving performance
- Low take rate? Reposition the warranty widget on your product page, or price at 10-15% of the product price.
- High claim rate? Add exclusions for common misuse scenarios.
- Low revenue per policy? Add longer-term options (2-year, 3-year) for higher margins.
- Negative net profit? Raise prices or tighten coverage terms.
Related
- Analytics Dashboard — aggregate KPIs and trend charts
- Reports & Data Export — export per-warranty data as CSV
- Creating Warranty Plans — configure new plans
- Coverage Terms — define what your warranty covers