Built by merchants who understand the grind
We're ecommerce founders who spent years running online stores. We built Umbrella because we lived the problem, and we knew merchants deserved better.
Our Journey
From frustrated merchants to the platform we wished existed.
We lived the pain firsthand
We ran DTC brands. We managed inventory at 2 AM, wrestled with returns, and watched margins get squeezed by third-party warranty providers who took our revenue and owned our customer relationships.
Nothing on the market fit
We went looking for a warranty platform that let us keep 100% of revenue, control our own branding, and deliver a good customer experience. It didn't exist.
So we built it ourselves
Umbrella was born out of frustration, built with operator instincts, and designed for the merchants who refuse to settle for tools that weren't made for them.
2,500+ brands and growing
From a scrappy founding team to a platform powering $150M+ in warranty revenue. Still merchant-first. Still white glove. Still based in the USA.
Anyone can build software
We build a platform that makes merchants' lives easier. There's a difference.
The world doesn't need another dashboard full of features nobody asked for. We obsess over the workflows that actually matter to store owners: the ones that save time, make money, and reduce headaches.
What drives us
The principles behind every feature, every support conversation, and every line of code.
Merchant-First Design
Every feature starts with a real merchant problem. We don't build for demos; we build for daily operations.
White Glove Service
Real humans who know your business. Dedicated onboarding, proactive support, and a team that picks up the phone.
Your Revenue, Your Brand
You keep 100% of warranty revenue. Your branding everywhere. No middlemen, no revenue splits, no fine print.
Radical Simplicity
Complex problems deserve simple solutions. We ship clean interfaces that work on the first try, not feature bloat.
Operator Empathy
We've pulled all-nighters fulfilling orders. We know what it's like. That empathy shapes every decision we make.
Speed as a Feature
Go live in under 24 hours. Claims resolved in minutes. We respect your time because we know how scarce it is.
Support that actually supports you
We don't hide behind ticket queues and chatbots. Every Umbrella merchant gets access to real humans who understand ecommerce, warranty operations, and your specific business.
Dedicated Onboarding
A launch specialist walks you through setup, configures your plans, and ensures everything is live and optimized.
Proactive Account Reviews
We monitor your program performance and reach out with recommendations, before you have to ask.
Direct Access
No bots. No tiers. Reach our team via phone, email, or Slack. Average response time: under 2 hours.
Custom Configuration
Need something specific? Our team handles custom setups, migrations, and integrations at no extra cost.
Ready to work with a team that gets it?
We're merchants who built the platform we wished existed. Let us show you what that means.
No credit card required. White glove onboarding included.
