Turn Post-Purchase Into a Revenue Engine
Add white-label warranty and protection plans to your store in minutes. Boost AOV, increase LTV, and own the customer experience from checkout to claim.
Everything Your Customers Need, Under Your Brand
Offer a complete suite of protection products at checkout, all white-labeled and fully integrated with your existing experience.
OEM Warranty Management
Digitize and automate your factory warranty program. Streamline registrations, track coverage, and manage claims, all from one platform.
- Automated warranty registration
- Real-time coverage tracking
- AI-powered claims processing
Extended Warranty Sales
Turn every order into a revenue opportunity. Offer branded extended protection plans at checkout with dynamic pricing and flexible durations.
- White-labeled protection plans
- Dynamic pricing engine
- Checkout & post-purchase offers
Shipping Protection Upsells
Add a high-margin upsell at checkout that customers love. Protect packages from loss, damage, and theft with one-click coverage and instant claim resolution.
- Lost, stolen & damaged parcels
- One-click checkout widget
- Instant claim approval
Built for DTC Growth
We Handle the Hard Parts So You Don't Have To
From technology to insurance to compliance, Umbrella provides the full stack so you can focus on selling.
Technology
APIs, dashboards, and white-label widgets that integrate in minutes.
- RESTful APIs & webhooks
- Real-time analytics dashboard
- White-label checkout widgets
- Multi-store management
Insurance
We connect you with the right Contract Liability Insurance Provider (CLIP) to custom-build your warranty programs.
- Custom CLIP partnerships
- Tailored program design
- Automated claims adjudication
- Carrier relationship management
Compliance
We manage licenses, renewals, and ongoing compliance monitoring so you don’t have to.
- State-by-state licensing
- License renewal management
- Compliance monitoring & alerts
- Automated reporting & audit trails
Experience the Full
Umbrella Platform
Click through the complete journey, from setup to customer purchase to claims resolution.
Takes about 2 minutes
Why DTC Brands Choose Umbrella
Unlock a new revenue stream and strengthen customer relationships with branded protection plans.
Boost Average Order Value
Add protection plans as an upsell at checkout and watch AOV climb. Customers expect it, and they'll pay for the peace of mind.
Increase Customer LTV
Protected customers show 40% higher lifetime value through repeat purchases and deeper brand loyalty.
100% Your Brand
Every touchpoint: checkout widget, claims portal, emails, carries your brand. Customers never see ours.
Live in Minutes, Not Months
Install our Shopify app in one click and start selling protection plans immediately. No developers, no contracts, no complexity.
Zero Claims Burden
We handle every claim end-to-end: intake, adjudication, and resolution. Your team stays focused on growth.
Post-Purchase Revenue
Didn't buy at checkout? Offer protection post-purchase via email and extend the revenue window.
Real-Time Analytics
Track attach rates, revenue, and claims in real time. A/B test offers to maximize your protection program’s performance.
Common Questions from DTC Brands
Everything you need to know about adding protection plans to your direct-to-consumer store.
Install our Shopify app in one click, no code, no developer needed. The app automatically adds a protection offer widget to your product pages and checkout. You can customize the look and feel to match your brand in our dashboard. We also support WooCommerce, BigCommerce, and headless setups via API.
No. Our widget is lightweight and loads asynchronously, so it won't impact your page speed or checkout conversion. In fact, brands typically see conversion rates stay flat or improve; the added value of protection gives customers more confidence to complete their purchase.
Most DTC brands see an 18–25% AOV lift and earn 15–25% margins on each protection plan sold. Revenue depends on your product category and average order value, but brands typically generate $5K–$50K+ per month in incremental protection revenue within the first 90 days.
Not at all. Umbrella handles the entire claims process from start to finish: customers file through your branded portal, our AI auto-adjudicates most claims in minutes, and we manage replacements and repairs. Your support team doesn't need to lift a finger.
Yes. You have full control over plan names, durations, pricing, coverage terms, and how the offer appears on your site. Our dynamic pricing engine can also optimize pricing automatically based on your product data and conversion patterns to maximize attach rate and revenue.
Absolutely. Umbrella works seamlessly with subscription products, bundles, and multi-item carts. Protection plans can be offered per-item or per-order, and they integrate with all major subscription platforms like Recharge and Loop.
Trusted Across Industries
Powering warranty and protection programs for businesses of every kind
E-Bikes
Protection plans for e-bikes & e-scooters
Automotive
Vehicle protection, simplified
Electronics
Device coverage, registration to resolution
Sports
Coverage for sports & recreation equipment
Home Appliances
Flexible plans for every appliance
E-Bikes
Protection plans for e-bikes & e-scooters
Automotive
Vehicle protection, simplified
Electronics
Device coverage, registration to resolution
Sports
Coverage for sports & recreation equipment
Home Appliances
Flexible plans for every appliance
Loved by thousands of brands
See why leading e-commerce brands trust Umbrella to power their warranty programs.
Consumer Electronics Umbrella increased our warranty attachment rate from 12% to 47% in the first quarter. The AI claims engine alone saved us 30 hours per week.
JR 
TG 
Retail & E-Commerce The compliance features are what sold us. SOC 2 ready out of the box, full audit trail, and their team understands warranty regulations inside and out.
SP 
EM 
Home & Garden We went from zero warranty revenue to $40K/month in 90 days. The Shopify integration was live in under an hour. Best ROI of any tool we've added.
MK 
HE Works with the tools you already use
Seamlessly integrate with your e-commerce platform, CRM, helpdesk, and payment processor. No custom development required.
View all integrationsReady to turn warranties into revenue?
Join 2,500+ brands using Umbrella to sell, manage, and optimize their warranty programs. Start free today.
No credit card required. Free plan available.