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Marketing
Responsable marketing de croissance
Gerez l'acquisition payante, l'optimisation de la conversion et le marketing du cycle de vie pour accelerer les inscriptions de commercants et les revenus.
Apply for this roleWhat you'll do
- Own paid acquisition strategy across Google Ads, LinkedIn, Meta, and programmatic channels
- Design and execute A/B tests to optimize landing pages, ad creative, and conversion funnels
- Build and optimize lifecycle marketing campaigns (email, in-app, retargeting)
- Analyze funnel metrics and report on CAC, LTV, and ROAS to leadership
- Collaborate with product and engineering to implement tracking and attribution
- Manage marketing budget allocation and forecasting
What we're looking for
- 5+ years of growth or performance marketing experience in B2B SaaS
- Deep expertise in paid media platforms (Google Ads, LinkedIn Ads, Meta Ads)
- Strong analytical skills with experience in marketing analytics tools (GA4, Mixpanel, Amplitude)
- Experience with marketing automation platforms (HubSpot, Marketo, or similar)
- Data-driven mindset with ability to translate metrics into actionable insights
- Track record of scaling acquisition channels and optimizing conversion rates
Nice to have
- Experience marketing to e-commerce merchants or retail businesses
- Familiarity with product-led growth strategies
- SQL skills or experience with data visualization tools
- Experience in a high-growth startup environment
Why Umbrella?
Remote-first
Equity & ownership
$2k learning budget
Health & wellness
Flexible PTO
Team offsites
Apply for Responsable marketing de croissance
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