What you'll do
- Define product positioning, messaging, and competitive differentiation
- Lead go-to-market planning and execution for new product launches and features
- Create sales enablement materials (battle cards, one-pagers, demo scripts)
- Conduct market research, competitive analysis, and customer interviews
- Partner with product management to influence roadmap based on market insights
- Develop and maintain buyer personas and customer journey maps
What we're looking for
- 4+ years of product marketing experience in B2B SaaS
- Strong storytelling and messaging skills with experience in positioning frameworks
- Experience launching products and features to market
- Ability to distill complex products into clear, compelling narratives
- Cross-functional collaboration experience with product, sales, and marketing teams
- Strong analytical and research skills
Nice to have
- Experience in e-commerce, warranty, insurance, or fintech product marketing
- Background in competitive intelligence or analyst relations
- Familiarity with PLG and enterprise go-to-market motions
- Experience working closely with sales teams in a startup environment
Why Umbrella?
Remote-first
Equity & ownership
$2k learning budget
Health & wellness
Flexible PTO
Team offsites
Apply for 产品营销经理
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