Sell Extended Warranties

Warranty management software for Retailers and DTC brands

Our Story

Lessons learned in our own eCommerce store
We built Umbrella to solve a problem in our own business: how to offer extended warranties that actually convert and scale. What started as a custom tool quickly turned into a profit center. After selling our eCommerce brand, we knew the real opportunity was in the software. So we rebuilt it for merchants everywhere—making it faster, more flexible, and completely white-labeled.

Built in the USA and designed for global use, Umbrella is now helping stores of all sizes offer protection plans that drive revenue without giving up control.

Our mission

To help every online store unlock new revenue and deliver a better post-purchase experience through simple, self-managed warranty programs.

Our Values

What We Stand For

Merchant First

We believe you should own the customer relationship and keep the majority of the revenue.

No Middlemen

Umbrella isn’t an insurance company. You decide how claims are handled and when.

Automation That Works

From dynamic pricing to native claim forms, we make it easy to run a warranty program without added bloat.

Built for Scale

Whether you're running a small Shopify store or a global brand, Umbrella adapts to your needs.

Built in the USA, Used Worldwide
Umbrella is built and maintained in the U.S., but it’s designed to work for merchants everywhere. Whether you're based in New York or New Zealand, you can offer localized warranty coverage, automate workflows, and scale with confidence.
Try a 30 day A/B test to see the impact for yourself, 100% FREE
Our team handles the deployment so you can focus on results
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