About Us

Empowering brands to take control of their post-purchase experience

About Us
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Umbrella gives brands complete control of their warranty experience. Our platform turns warranty management into a seamless, automated, and profitable part of your business - helping you build trust, strengthen loyalty, and capture revenue that used to go elsewhere.
In-house
Benefits

Take control of your plans, terms, & profits

Run your own branded warranty program that drives repeat purchases, builds loyalty, and lets you keep every cent of profit for your store.
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01
Your branding
Sell protection plans under your own name, with contracts, emails, and claims all carrying your brand identity.
02
Your Terms
Customize every detail, from eligibility and deductibles to coverage scope, without relying on third-party administrators.
03
Your Profits
All profit stays with you, while Umbrella automates pricing, contracts, and claims in the background.

Our Story

Lessons learned in our own eCommerce store
Umbrella was built to fix what went wrong in warranty management.
For too long, merchants have been forced to hand off their customers to third-party administrators who hide behind portals, control the communication, and take the profits.Our mission is to give that power back to brands, providing the infrastructure to manage warranties in-house, automate claims, and deliver a professional experience customers actually trust.We believe that post-purchase should build loyalty, not friction.

Our mission

To help every online store unlock new revenue and deliver a better post-purchase experience through simple, self-managed warranty programs.

Our Values

What We Stand For

Merchant First

We believe you should own the customer relationship and keep the majority of the revenue.

No Middlemen

Umbrella isn’t an insurance company. You decide how claims are handled and when.

Automation That Works

From dynamic pricing to native claim forms, we make it easy to run a warranty program without added bloat.

Built for Scale

Whether you're running a small Shopify store or a global brand, Umbrella adapts to your needs.

Built in the USA, Used Worldwide
Umbrella is built and maintained in the U.S., but it’s designed to work for merchants everywhere. Whether you're based in New York or New Zealand, you can offer localized warranty coverage, automate workflows, and scale with confidence.
FAQ
Answers

Got questions?
We've got answers.

Find quick answers or contact our support team for a demo.
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What is Umbrella and how does it work with Shopify?
Umbrella is a warranty management platform built specifically for Shopify stores. It lets merchants offer, sell, and manage extended warranties, protection plans, and OEM warranties directly within their storefront. Once installed, Umbrella automatically integrates with your product pages, cart, and checkout, allowing customers to add protection plans in one click. All warranty data, claims, and customer communications stay inside your Shopify admin.
Can I sell extended warranties directly to customers using Umbrella?
Yes. Umbrella allows you to create and sell extended warranty plans under your own brand, keeping 100% of the profit. Unlike third-party providers, Umbrella lets merchants set their own pricing, coverage terms, and claim rules. You can offer multi-year protection plans as a product upsell on the product page, in the cart, or after checkout; all tracked and managed inside your store.
What’s the difference between Umbrella and other warranty providers like Extend or Mulberry?
Umbrella is a self-managed warranty platform, not a reseller. Competing providers like Extend, Mulberry, or Clyde act as intermediaries that force you to sell warranties under their brand name, take a share of the revenue, and force your customers to submit claims through them. Umbrella lets you own the customer relationship, pricing, and brand experience. There are no third-party portals or customer redirects - everything happens within your Shopify store.
Does Umbrella handle warranty claims automatically?
Yes. Umbrella includes a native, embedded claim form that verifies warranty eligibility, processes claims, and can trigger resolution workflows automatically. Merchants can define repair, replacement, or refund outcomes, while customers can track their claim status directly through your storefront. The entire process is branded, transparent, and requires no external login or separate dashboard.
Can Umbrella manage OEM or manufacturer warranties?
Absolutely. Umbrella supports automatic and manual OEM warranty registration by linking order data, serial numbers, and product details. This enables manufacturers and brands to track warranty eligibility for every unit sold - whether the purchase was direct or through a third-party retailer. OEM registrations can also be used to bring customers back to your own site for warranty activation and remarketing.
How do I set up Umbrella in my Shopify store?
Setup takes only a few minutes. Install Umbrella from the Shopify App Store, connect your store, and choose whether to sell extended or OEM warranties. Then, create your protection plans, set pricing, and customize the widget design. Once enabled, Umbrella automatically adds the warranty selector to your product and cart pages. No custom coding is required.
How much does Umbrella cost and what plans are available?
Umbrella offers flexible pricing based on your store’s sales volume and feature needs. Plans include a free tier for testing, plus advanced tiers for automated claims, OEM registration, AI fraud detection, and compliance coverage. Pricing scales with your attach rate, ensuring merchants of any size can start offering warranties profitably.
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