# Umbrella > Umbrella is a self-hosted warranty management platform for modern commerce. Merchants launch white-label OEM warranties, extended protection plans, and shipping protection in one unified system — keeping 100% of the profit instead of sharing revenue with a third-party administrator. Umbrella is built for retailers, DTC brands, manufacturers, and third-party administrators who want to own their post-purchase experience. Key differentiators: - **Keep 100% of warranty profit** — no revenue sharing, unlike traditional warranty providers. - **White-label** — plans are sold under the merchant's own brand. - **Fast launch** — a program can go live in under a day. - **AI-powered claims** — automated verification, photo analysis, and auto-resolution reduce claim costs and resolution time. - **50-state compliance** — regulatory analysis and filings for selling service contracts and extended warranties across the US. - **Omnichannel** — sell coverage through ecommerce, in-store, and third-party channels. Canonical site: https://www.myumbrella.ai. The web app lives at https://app.myumbrella.ai. ## Platform - [Extended Protection](https://www.myumbrella.ai/platform/extended-protection): Sell branded extended warranty and accidental-damage plans on any product. - [OEM Warranty](https://www.myumbrella.ai/platform/oem-warranty): Digitize and manage manufacturer warranties, registration, and coverage terms. - [Claim Automation](https://www.myumbrella.ai/platform/claim-automation): AI-powered claim verification, photo analysis, and auto-resolution — resolve claims in minutes, not days. - [Shipping Protection](https://www.myumbrella.ai/platform/shipping-protection): Offer package protection against loss, theft, and damage in transit. - [Warranty Program Design](https://www.myumbrella.ai/platform/warranty-program-design): Design coverage tiers, pricing, and rules for a protection program. - [Insights & Analytics](https://www.myumbrella.ai/platform/insights-analytics): Reporting on attach rate, revenue, claims, and program performance. - [Compliance](https://www.myumbrella.ai/platform/compliance): Regulatory analysis and filings for warranty and service-contract sales in all 50 US states. ## Solutions - [For Retailers](https://www.myumbrella.ai/solutions/retailers): Add protection plans across in-store and online channels. - [For DTC Brands](https://www.myumbrella.ai/solutions/dtc-brands): Turn post-purchase into a revenue engine with white-label warranty and protection plans. - [For Manufacturers](https://www.myumbrella.ai/solutions/manufacturers): Manage OEM warranties and extended coverage under your own brand. - [For TPAs / Administrators](https://www.myumbrella.ai/solutions/tpa-admins): Platform tooling for third-party warranty administrators. ## Services - [Custom Program](https://www.myumbrella.ai/services/custom-program): In-house program design for tailored warranty and protection offerings. - [Managed Program](https://www.myumbrella.ai/services/managed-program): Turnkey, fully-managed warranty program operations. ## Industries - [Automotive](https://www.myumbrella.ai/industries/automotive): White-label vehicle service contracts, GAP, and tire & wheel protection. - [E-bikes & Electric Mobility](https://www.myumbrella.ai/industries/ebikes): Warranty, battery protection, and accidental-damage plans for electric mobility. - [Electronics](https://www.myumbrella.ai/industries/electronics): Protection plans for consumer electronics and devices. - [Home Appliances](https://www.myumbrella.ai/industries/home-appliances): Extended coverage for large and small home appliances. - [Sports & Outdoor](https://www.myumbrella.ai/industries/sports): Protection for sports, fitness, and outdoor gear. - [Plants](https://www.myumbrella.ai/industries/plants): Coverage plans for live plants and horticulture. ## Sales Channels - [Ecommerce](https://www.myumbrella.ai/channels/ecommerce): Sell coverage online at checkout and post-purchase. - [In-Store](https://www.myumbrella.ai/channels/in-store): Offer protection plans at the point of sale. - [Third-Party](https://www.myumbrella.ai/channels/third-party): Distribute coverage through marketplaces and partners. ## Integrations - [Integrations Overview](https://www.myumbrella.ai/integrations): Connect Umbrella to your commerce stack. - [Shopify](https://www.myumbrella.ai/integrations/shopify): Native Shopify integration for selling protection plans. ## Comparisons - [Umbrella vs Extend](https://www.myumbrella.ai/compare/vs-extend): How Umbrella compares to Extend. - [Umbrella vs Navidium](https://www.myumbrella.ai/compare/vs-navidium): How Umbrella compares to Navidium. - [Umbrella vs SureBright](https://www.myumbrella.ai/compare/vs-surebright): How Umbrella compares to SureBright. ## Pricing & Enterprise - [Pricing](https://www.myumbrella.ai/pricing): Transparent pricing with no hidden fees and no revenue sharing. - [Enterprise](https://www.myumbrella.ai/enterprise): Custom integrations, dedicated support, and advanced analytics for large organizations. ## For Shoppers - [About Coverage](https://www.myumbrella.ai/for-shoppers/about-coverage): What Umbrella-powered protection plans cover for buyers. - [File a Claim](https://www.myumbrella.ai/for-shoppers/file-a-claim): How customers file and track a warranty claim. ## Documentation & Resources - [Documentation](https://www.myumbrella.ai/docs): Guides, API reference, and integration resources for the platform. - [Blog](https://www.myumbrella.ai/blog): Insights on warranty management, protection plans, and revenue growth. - [Case Studies](https://www.myumbrella.ai/case-studies): How brands use Umbrella to streamline claims and boost revenue. - [Release Notes](https://www.myumbrella.ai/release-notes): Product updates and new features. ## Company - [About](https://www.myumbrella.ai/about): Umbrella was founded by ecommerce operators who lived the warranty problem firsthand. - [Partners](https://www.myumbrella.ai/partners): Integration partners, resellers, and technology alliances. - [Careers](https://www.myumbrella.ai/careers): Open roles on the Umbrella team. - [Contact](https://www.myumbrella.ai/contact): Get in touch, request a demo, or explore a partnership. ## Legal - [Privacy Policy](https://www.myumbrella.ai/privacy-policy): How Umbrella handles personal data. - [Terms of Service](https://www.myumbrella.ai/terms-of-service): Terms governing use of the platform. - [Data Processing Addendum](https://www.myumbrella.ai/data-processing-addendum): DPA for customers and partners. - [Subprocessors](https://www.myumbrella.ai/subprocessors): List of third-party subprocessors used by the platform.